The Instax Mini 11 is the first model to feature Auto Exposure, whereby the camera automatically senses ambient light levels when the shutter button is pressed and optimizes shutter speed and flash according to conditions. It allows users to capture optimally exposed photos with the main subject and background in a variety of situations, including a sunny day outdoors and dark indoor conditions at a restaurant or party venue, creating stunning images. Print high-quality instant photos on the spot. Another feature that makes instax photography easier than ever is Selfie Mode, ideal for selfies and close-ups. Selfie mode can be activated by simply dragging the front leading edge of the lens after turning on the camera.
The Instax 11 body has been redesigned for ultimate portability along with a fresh, trendy look. In addition to being thinner and lighter than its predecessor, mini 11 features a rounded body design that fits perfectly in the user's hand for increased operability. The stylish design elements on the mini 11 are achieved by using a different material around the lens from the rest of the body and featuring the "instax" brand logo engraved on the back.