Sounds crazy right? I'm sure, much of what you've been taught and read through material from a variety of sources is that natural light (daylight) is best for food photography.

Here are some pictures showing what you can do with artificial light.

Here are 3 reasons why artificial light is better

Artificial light can be created at any time. It doesn't matter if you shoot at noon or midnight, with artificial light you can shoot at any time of the day. With daylight you cannot do that. When the sun goes down, all work on the shoot will have to stop until the next day.

It's frustrating, isn't it?

Artificial light is extremely consistent. From the final shot or shot, artificial light will give you the same light. With natural light, as the sun moves to different locations during the day your photos will change similarly.

That's not all. Think about it if the day you took the photo was a cloudy day, or worse, a cloudy, rainy day, you would be awkward when the weather outside changed.

There will be a certain time of day, natural light is beautiful but when you miss that opportunity, you will have to wait until the next day to try again.

Artificial light can be created anywhere. This is quite simple to explain. When shooting with artificial light, your room can be closed without needing to have a window. With daylight, you'll need to have at least one window to catch the light. If there is no window, it is really too bad.

To be fair, there are two things that make natural light superior to artificial light. First, daylight is completely free – free is always good. And this is undisputed.

Second, daylight saves you time setting up your first shot. Again this is undisputed, but the actual setup time for artificial light is only a few minutes, once you've mastered this this will be a favorite point of artificial light.

So what is the meaning of this?

Have you ever encountered a situation like this:

you have a website about food/ nutrition/ healthy living and the only time of the day that you have to shoot is in the evening when you finish your day job or work at the company. You race against the last light of day to finish the shoot in time.

You have to go shoot a menu at a restaurant. These will be extremely important images for customers to use as menus, catalogs, or to use for communication on different channels. When you arrive and find out there are no windows. Surrounding you are tungsten bulbs, which is good for people, but terrible for food. If you only rely on natural light techniques, you are unlucky in this situation.

You move the studio to a new location, and the old window you used to shoot regularly is gone.

The solution to all these problems is to create great light everywhere.

When shooting with artificial light, I am confident knowing that everyone will have the most consistent look at any time and any place that I want to shoot.

So to me artificial light is better than natural light.