Food photography is one of the recurring activities, and is extremely focused on high-end restaurants.

These can be images taken by staff every day to create a feeling of closeness to customers, or more carefully invested in a campaign (holiday or new menu), with campaigns for tnay, restaurants. Usually done about every 2-3 months.

But this seemingly obvious thing is often overlooked by small restaurants, online businesses, or traditional restaurants.

Let's take a look at 5 reasons why restaurants should take pictures of food on a regular basis.

Impress your customers Good food photography can help create traction and interest in your food, especially to people who have never heard of it. In an era when chefs are constantly creating new, unique and interesting dishes, it is extremely common for diners not to know about that dish. Having beautiful images is the easiest way to stimulate viewers

2. Introduce the dish to diners

Food photography can help introduce your dish, including ingredients, processing, and outstanding features of the dish. With each dish, there are differences in ingredients and preparation methods. It can be the same dish as halibut, but some restaurants will make it into sashimi or some restaurants will make it deep-fried with maple syrup. There are pictures showing the ingredients next to it. It will help customers visualize the ingredients or how to prepare the dish more easily

3. Help customers distinguish the origin of the dish

Each restaurant will have a different style, so will each dish, coming from different locations from around the world. Taking photos of food with the right concept will help customers understand the characteristics and origin of each dish. At a glance, diners can tell if the dish is from Vietnam, Thailand, China, Korea, Japan or from Europe.

4. Advertise food on social networking platforms

In a time when social network users tend to be lazy to read and like to see pictures. Photography is becoming more and more important. A restaurant or brand with a more eye-catching image will obviously easily impress potential customers.

Food photography can be used to promote your food on social media channels, newspapers, or on business websites.

5. Define your brand – your brand

Good food photography can help identify your brand with customers and help increase credibility.

The image of the brand follows a certain concept for a long time, which will help customers identify easily. Try to think that every time a customer sees that color, or material, the customer says "Ah this is the image of the brand ... hey"

But that will help seeding to customers easier, thereby increasing the prestige of your brand.

So here are the reasons why you should take photos of food. What about you, please give me your opinion on how to build your restaurant's brand image !!